I use a wide range of AI-driven tools such as deepl, ChatGPT, Midjourney, and neural filtering capabilities in the current (beta) versions of Photoshop to bring the ideas, images, and visions from my head to the screen. With a huge amount of targeted and detailed prompts, this allows me to control the image content of my ideas.
In addition, I use self-photographed backgrounds, textures, skies and lighting effects to bring in my own signature.
Yes, this is fun and a great way to make mood boards and creative concepts more imaginable.
At the same time, one should not ignore the critical thoughts around AI-driven programs. See the chapter “Critical View” and the current discussions, for example within the professional associations of professional photographers like the BFF (The Professional Association of Freelance Photographers and Film Creators in Germany) or the English association AOP. These are a good place to find out more about current discussions, news and voices on this topic.
Besides, the possibilities are still limited: From the resolution of the final images to a really accurate representation of ideas like vehicle positions or looks of drivers in cars is not yet given.
But it’s a start. I use these possibilities, for example, to show clients and agencies a basis for designing creative ideas.
And just as a look filter should always be just the beginning of a layout, an AI-based image is also just a beginning.
Ultimately, I return to my camera, translating these visions into tangible photographic realities.